TeamTOs ‘Behind The Beats Animated Music Series Attracts 12 Million Views On YouTube
The YouTube show Behind the Beats has garnered nearly 12 million views since its first eight episodes aired on November 17. It has 6.7 million subscribers. The 26-episode animated music anthology is produced by leading French animation company TeamTO in association with copyright company 22D Music Group, public broadcaster France Télévision.
The series takes viewers behind the scenes of the emergence of such major trends in the world music scene as punk, grunge, techno, funk and salsa. Each six-minute video consists of three songs and features the main character as Debbie Harry in the first episode, "Punk + Disco = New Wave".
More than the difference
The series is set in a dynamic music video/video game graphic style, and the story revolves around young musicians who connect with the local music scene and other artists to make their dreams come true.
The show is produced by Corinne Cooper (TeamTO) and Emmanuel Deletang (22D Music Group). Craig Hunter, YouTube's head of kids and family, is chief creative officer and Zoe DiStefano is chief creative officer. Pierre Syracuse is the creative director of French television.
Creator and director Baptiste Jacquemet created the first trailer by looking for an accessible style to avoid the need for complex modeling.
"Baptiste has a knack for representing people," explains Cooper, TeamTO's senior vice president of production and development. The characters look like real people, but they're stylized, a bit like caricatures."
The series was designed with Maya and then animated using TeamTO's own Tangerine software. It also uses Pixar RenderMan and effects are done in Houdini and compositing is done in Nuke.
The premiere of the French edition took place on November 19 exclusively on France.tv. The launch of the English version in France has been delayed by six months. France Television also has first-window rights to the French-language version for one year.
A Spanish version will be available on YouTube soon.
In addition to YouTube as the main partner and France Télévision, the series has received funding from the CNC national film agency, the SACEM writers' association, the Auvergne-Rhône-Alpes and Drôme et Valance Romance collection regions and the European Union Innovation. Media report.
"We're really excited about how well the show is doing so far, both in France and around the world," says Cooper.
"This is the first time we have integrated the most popular French public channel with one of the world's largest media companies, YouTube," said Patricia de Wilde, director of marketing and new business at TimTO.
Cooper said he would like to do an animated project with documentary content. I learn something new in every class. It's not just about creating interesting and entertaining stories. You will find lots of interesting information that both children and adults can enjoy. I think that's why it's so successful on YouTube because so many people go there to learn.
TeamTO owns the intellectual property and can sell the rights to distributors worldwide after one year. Cooper believes that even if released on YouTube, the show will be attractive to broadcasters. "Everybody wants to attract viewers, broadcasters make shows that are available elsewhere.
TeamTO will produce the animated comedy series Jade Armor, which premiered in late 2022 to high ratings on French TV, German Super RT and HBO Max and Cartoon Network in EMEA. It was sold to the Australian Broadcasting Corporation (ABC).
Jade Armor's all-female creative team is led by Cooper, supported by showrunner and co-creator Chloe Miller; Lead author MJ. frustrated French story editor Ghislaine Pujol and co-author Mary Bredin.
"It's a very engaging and very modern show, created by an all-female team and with strong female characters," says Cooper. "It touches on topics rarely covered in shows like this, like intergenerational relationships and same-sex couples."
De Wilde said Jade Armor performed well with audiences aged 7-10, as well as boys and girls aged 10-13. Now the creators are writing the second season.
Groupe Toux produces eight shows, including in-house productions and delegation shows, and has more than 500 employees in France.
Other domestic shows include the fifth season of Angelo Rules for French television, and its serviced productions include PJ Masks for France 3 and Disney, two shows based on video games for American audiences. and the DreamWorks series. He recently produced the first season of Creation Matters for Silvergate Media/Netflix.
TeamTO recently relocated to a leading sustainable animation studio in the Bastille district of Paris with over 200 employees, reducing its carbon footprint by 63%.
The studio has a data center connected to all workstations, which significantly reduces energy consumption and noise. It is equipped with AI-enhanced open source management software with an internal product tracking system to optimize production for all displays.
Guillaume Halloween, founder and president of TeamTO, says: We have been building the new studio for about four years. No one has done that yet."
“It's very different from traditional offices. It's a zen atmosphere here that's very conducive to creativity,” says Halloween, who says the new studio has a low-noise, fresh-air environment.
Looking ahead, TeamTO is developing several animation projects, and Cooper says he wants to produce a second season of Behind the Beats. We have an extensive list of popular artists, songs and trends that we want to feature. It has great potential.
The best of changes
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