Realme Teases Realme 12 Pro Series And Unveils New Brand Direction With ‘Make It Real Tagline
The launch of Realme 12 Pro series including Realme 12 Pro and Realme 12 Pro+ is soon on the horizon in India. Before any official announcement, a reliable source has shared information about the chipset of the Realme 12 Pro+ model. Also, Realme recently launched a tagline called 'Turn it into reality'. "Jump Dare" is a label change. In a letter from Sky Lee, the founder and CEO of Realme, he emphasized that this year the brand will redefine its standards.
The letter noted that Realme's mission statement, brand positioning and ethos are beginning to shift from 'skills-centric' to 'brand-centric'. The main goal is to become a technology brand that resonates with consumers. Although based on five years of success, Realme is not changing its direction. Expanding your horizons. The company aims to shift to an inclusive and comprehensive strategy that facilitates long-term investment and growth while connecting with young global consumers. Basically, Realme's mission can be summed up as providing technology experiences that meet the expectations of young users worldwide.
To achieve these goals, the brand aims to explore opportunities and progress by favoring user-centered approaches to product development and technology development and leveraging product strengths. As part of its 2024 plan, Realme plans to invest in research and development with more than 30 leading technology companies to deliver high-tech advancements to its users.
The main goal is to improve the process of understanding customer preferences, create experience. This means incorporating user feedback into brand and product development. As Realme moves forward over the next five years, our commitment to being a technology brand that grows with young people by understanding their needs and aspirations remains strong. Rimem's next release collection is very less. The devices are expected to go on sale in India by the end of the month.
Consultant Ishan Agarwal (@ishanagarwal24) on the same chips.
While Realme has not officially announced the launch date or confirmed that the Realme 12 Pro series will be available in India, the company unveiled its new flagship on January 3. The slogan was changed from "Jump Dare" to "Make it Real".
Leaks suggest that the Realme 12 Pro+ may feature a 64-megapixel OmniVision OV64B periscope-telephoto camera with 3x optical zoom. Positioned in the mid-range smartphone segment, the phone is priced at CNY 2,000 (approx. 23,000) and is said to be the first mid-range phone with a periscope lens.
Expected to beat last year's Realme 11 Pro+, which was launched at a starting price of Rs 27,999, the Realme 12 Pro+ could bring major improvements. Realme 11 Pro+ runs Realme UI 4.0 based on Android 13 and has a 6.7-inch HD+ display. It comes with a 200-megapixel triple rear camera setup and a 32-megapixel selfie camera powered by the MediaTek Dimensity 7050 SoC. The device is powered by a 5000mAh battery with 100W SuperVOOC fast charging support and mentions the key features of the device.
