Oppo has launched the new flagship smartphone Oppo Find X7 Ultra. Three features caught my attention: the camera, the design and the screen.
Oppo is expanding its main camera setup with four lenses, all powered by a 50-megapixel sensor. Two of them are telephoto lenses and both are equipped with periscope zoom. By combining x3 and x6, Oppo can cover the zoom range from 14mm to 270mm, even with software support for AI-enhanced zoom.
Interestingly, Oppo isn't particularly interested in using "AI". The press release mentions the aforementioned “AI-enhanced zoom” in the app. Instead, it continues to use “computational photography” for these functions and integrates it with a “HyperTone Image Engine” that supposedly produces even more. Processing and restoring natural images.
The partnership with Hasselblad includes a portrait mode that emulates the four main focal lengths in the Hasselblad range and gives users "manual control of ISO, shutter speed, EV, focus and white balance... saturation, contrast, sharpness and vignetting." This is intended to replicate the features of the Hasselblad X2D 100C.
As with all new smartphone launches, there is a lot to be done when it comes to camera technology. This is an area where there could be even more innovation in the phone and its launch. It is also something that consumers can easily identify with.
Since it works in practice, we have to wait for the reviews to arrive.
As phones move towards "all screen" on the front of the device (with only the annoying bezels and selfie cameras in the way), design and fashion trends should bring something amazing to the back of the phone. Oppo has done it with a split design. The raised camera island remains the focal point, but where you'd expect a large glass back of the phone, you get a textured cover instead of a sharper material. You won't notice this when using the phone (and in most cases it will certainly cover the topic), but it gives the Find X7 Ultra a distinct identity in the market.
What you see is the screen. Oppo has brought a 1600 nits display (this increases to 4500 nits when watching HDR content). There's a lot going on here, including support for the Ultra HDR standard, variable refresh rates from 1-120Hz, and an A+ DisplayMat rating, as previously mentioned.
However, there is a problem. By the way, the Oppo Find X7 Ultra is not a global phone. The model unveiled today will only be available in China, and Oppo has not yet announced plans for an international variant. I have no doubt that the rest of the world will see the Find X7 soon, as the previous Oppo debuted in China before its international launch was confirmed.
Now read my review of Oppo's ColorOS 13 software...
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