British Techno Icon Carl Cox Lifts The Veil On A New Era Of Entertainment With Groundbreaking Virtual Show
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With technology advancing at an astonishing speed, one industry is moving faster than others to take advantage of the significant advances in artificial intelligence and mixed reality and usher in a new era.
From virtual concerts to fully digital worlds, entertainment industry leaders have turned their attention to the untapped potential of new technologies to deliver experiences that consumers have never seen before. Given a hyper-futuristic future filled with shifting avatars, fantastical environments, and experiences that blur the line between the real and the unreal, this strategy turns out to be paying off.
Diving into the new virtual environment, stars like Ariana Grande, Justin Bieber, Post Malone and Travis Scott are replacing grueling world tours and music festivals with large-scale virtual tours on popular gaming platforms, including Roblox and Fortnite.
As these digital offerings attract millions of fans and artists earn huge royalties, their impact on the music industry is becoming increasingly evident.
The popularity of the new drug is now attracting another researcher. Leading British electronic music DJ and producer Carl Cox is set to launch a virtual set in collaboration with tech startup Sensorium.
Known for his profound influence on the world of electronic dance music, Cox will headline the virtual Intermundium show that will combine the DJ's musical artistry with the world's most advanced mixed reality and artificial intelligence technologies.
According to Sensorium, the 30-minute virtual event, which will premiere on October 27, will be a game-changer for the entertainment industry, going beyond traditional concerts with multi-sensory settings that can create a more immersive experience for audiences and artists. . . : same
“The advent of exciting technologies allows us to experience artistic creativity more boldly than ever before. There is endless space for exploration between the real and the virtual, and Intermundium asks whether it is possible to create a digital version. Performers and their art in a way that compellingly evokes presence and emotion. As we delve deeper More in the concept of Uncanny Valley, we imagine fans wondering if they are ready to suspend disbelief and embrace the digital unknown together. With Karl,” explains Sensorium Deputy CEO and Artistic Director Sasha Tityanko.
The return of virtual reality technology comes as a result of the post-pandemic consumer shift, as music fans have adapted to the idea of watching the world's most important musical events from the distance of a phone, computer, or virtual reality headset. And with the launch of the long-awaited Apple Vision Pro headset just months away, interest in virtual reality experiences is growing rapidly.
For users looking for real-world services for mixed reality technology, Sensorium's Intermundium could be an exciting look at what the future might look like.
Sensorium, known for developing the Sensorium Galaxy metaverse filled with interconnected virtual worlds, each a hub of content focused on a particular theme including the practices of entertainment, meditation and self-discovery, has announced that Carl Cox's virtual chat will take place at PRISM. - As part of a newly released virtual environment where fans will be able to immerse themselves in new experiences and emotions that they have never experienced before. .
In contrast to recent industry efforts to integrate artistic creativity into the digital environment, Cox's Intermundium sets a new standard. This virtual experience combines state-of-the-art visual effects, advanced motion capture technology, and the advanced capabilities of Unreal Engine 5.
Cartoonish images, pixelated avatars, and outdated user interfaces have long been obstacles to widespread adoption of VR technology.
Sensorium based its strategy on a high-resolution presentation featuring a hyper-realistic avatar of Carl Cox that took months to create, distilling the artist's virtual stage presence down to the smallest visual details and signature movements.
"Even without physical presence, fans will be able to connect emotionally with Karl and enjoy a DJ set that will exceed the expectations previously possible for virtual performance. Music limitations from time to time. Intermundium strengthens and expands its legacy of innovation in the form of digital immortality," added Titianka.
Celebrating music and technological advances, the premiere of Intermundium will be broadcast free to audiences around the world on multiple platforms. Platforms range from the Sensorium Galaxy website and apps, both on mobile (Apple Store/Google Play) and desktop, to full virtual reality, 2D streaming and VR-360.
Cross-platform outreach is another strategy the tech startup is using to open up its technology to audiences and music fans, as it takes the first steps in bringing virtual reality concerts around the world, where it signs a roster of music superstars, including David Guetta. Upcoming shows will be headlined by Eric Prydz and Black Coffee.
