The Best In Gear, From A Casio Smartwatch To Jetsons Innovative Personal EVTOL
ChatGPT and large-scale artificial intelligence (AI) models are still praised for their ability to mimic human speech, but data-conscious companies are no longer using speech to design the products they buy. But listening
Think @fired of all those times you've been frustrated because you complained about the concierge service at your vacation villa on Twitter, or when you got stuck with a chatbot through a confusing technical interface. Blowing up a sneaker brand's comments section to ask for a new color or going to a watch forum to discuss the design aspects of a forgotten vintage model. Each of these seemingly difficult interactions is incredibly rich in data points—an extraordinary treasure trove of thoughts, desires, and ideas from engaged customers who often think they're talking to each other.
But there's an observer that may not be visible: AI brands use this technology to crawl public content on Reddit, Instagram, Twitter, Tripadvisor, Facebook, where people are commenting, uploading photos or videos, or pretty much anything. negative vote
"Especially when it comes to luxury, fashion and technology, these categories have a very passionate and focused following in these internet niches," said Chris Bingham, CEO of Brandwatch , a New York-based social media firm that works with BMW , Unilever and Carlsberg . a company . . "Brands need to understand how their products are perceived, competitors [are perceived], industry trends, what [customers] like, don't like, etc.," he says, adding that this replaces or supplements traditional market research. which tend to be expensive and slow. That way, you'll naturally get what people are talking about; You probably already answered the questions you asked.
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The ability to turn the Internet into a massive, dedicated group chat has been around for a long time (albeit from the brands that use it all), but today ChatGPT benefits from the same technological advances that Midjourney and the rest of the family have made. . According to Grant Hartanov, vice president of the CXM best practices team at Sprinklr , a New York-based company that provides AI insights to clients such as Prada and Lenovo , the key now is AI's ability to predict sentiment. "The stronger the listening infrastructure, the better you can spot topics and trends, but artificial intelligence can also be used to create visual insights," he says. "It can be a very interesting way for a sneaker designer to say, 'Hey, we see that people are attracted to this color,' but more importantly, how do people react to the color?" In other words: AI is not only about recognizing when people post or react to green images, but also understanding what people think about the shade.
"With better AI, you can ask more specific questions and get more and more relevant insights," Bingham said. But he stated that "people have a very important job ahead of them". On the "compelling, quality products" featured in the Robb Report, he says: "There's vision, there's taste, there's innovation; it's human-driven, it's not just coming from an algorithm."
