Vivo GIVE IT A SHOT Campaign Empowers Football Fans To Break Down Barriers At FIFA World Cup Qatar 2022™
Online and offline campaigns have brought the excitement of football to people around the world.
Shenzhen, China , December 21, 2022. /PRNewswire/ -- Vivo, the world's leading technology company, is using the power of smartphones to connect people of different cultures and backgrounds before, during and after FIFA with the #VivoGiveItaShot campaign. World Cup. Bowl. Qatar Cup 2022™ vivo is proud to announce in September that it is the official partner of the smartphone industry and the exclusive official partner of the FIFA World Cup Qatar 2022. Staying true to its mission of 'Happiness for Humanity', it has created a global community through its social media campaign to encourage fans to capture and share the magical moments of Vivo smartphones and 'try it' across the world. By capturing and sharing photos of incredible moments, vivo hopes to elicit an emotional response from more users around the world.
Vivo's passion for this popular game is shared by millions of football fans around the world. Leveraging this is key to the success of the #vivoGiveItaShot campaign. The online and offline campaign gave football fans around the world the opportunity to 'taste', take memorable photos or videos, share the joy with new people, step out of their comfort zone and face new adventures or challenges. . The campaign has inspired people around the world to showcase their unique identities and cultures to new audiences, bringing together people from all walks of life regardless of race or nationality.
Launched in two channels, the first channel runs from October 10 to November 16 and allows users to combine live and soccer with creative videos or photos with soccer elements. The 10 most creative participants received a Vivo phone and a soccer ball. Before the start of the 2022 FIFA World Cup in Qatar, it played a major role in the excitement surrounding the tournament. The second wave, which ran from November 14 to December 31, had fun on TikTok, Facebook and Instagram, completing online and offline tasks and sharing their celebrations for the FIFA World Cup with soccer fans around the world. .
To reach a wider and younger audience, the second channel featured legendary street footballer and influencer Jack Downer , who created a stir on the streets. Jack invited people to participate in a street race, which he filmed with the Vivo X80. He then shared an engaging video to millions of fans on TikTok to start a conversation about football and the FIFA World Cup Qatar 2022. As of December 8 , the #vivoGiveItaShot TikTok contest has garnered 380,000 user-generated videos and 744 user-generated videos. Millions of views online.
Combining the AR technology of the Meta platform with the front and rear cameras of Vivo phones, Vivo has launched several Facebook UX filters for this online campaign.
Great things happen when you try your luck. The #vivoGiveItaShot campaign inspired football fans to live a once-in-a-lifetime experience and share special moments on Instagram, TikTok and Facebook to win exclusive gifts from Vivo and FIFA. Moving forward, vivo will continue to spread the “joy of humanity” through exciting campaigns and innovative technologies to help people around the world share great moments.
About natural conditions
vivo is a technology company that creates design-driven products with smart devices and leading smart services. The company aims to build a bridge between people and the digital world. With unique innovation, vivo makes users' lives more and more convenient through mobile and digital life. Based on the company's core values, including Benefin*, user focus, design value, continuous learning and team spirit, vivo has implemented a sustainable development strategy with the goal of becoming a healthy and sustainable world-class company.
Recruiting and developing the best local talent to achieve excellence, Vivo draws on a network of R&D centers in Shenzhen , Dongguan , Nanjing , Beijing , Hangzhou , Shanghai and Xi'an to develop advanced technologies. Smart consumer technologies, including 5G, artificial intelligence, industrial design, imaging systems and other emerging technologies. vivo has established a state-of-the-art manufacturing network (including authorized vivo) that produces around 200 million smartphones per year. So far, Vivo's sales network has expanded to more than 60 countries and regions and is loved by more than 400 million users worldwide.
* "BenFen" is a word that describes the attitude of doing the right thing and doing good, which is the perfect expression of Vivo's mission to create value for society.
Follow the latest vivo news at https://www.vivo.com/en/about-vivo/news
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