OPPO's Commitment To Sustainability: Enhancing Product Durability And ESG Contribution
(MENAFN - Middle East)
- OPPO prioritizes product sustainability, eco-design and e-waste reduction through rigorous testing, technologies such as the Battery Health Engine, and participation in industrial environmental initiatives. Global technologies contribute significantly to the achievement of environmental, social and governance (ESG) goals in line with the company's commitment to sustainable development.
In an era of increasing environmental awareness, consumers are increasingly valuing the sustainability and environmental friendliness of technology products. As a global technology innovator, OPPO not only recognizes this change in consumer priorities, but also actively improves product quality to ensure sustainability and reduce environmental impact. With its ongoing commitment to sustainability, OPPO is taking steps towards achieving environmental, social and governance (ESG) goals.
Sustainability is deeply rooted in OPPO's corporate ethos. While the company remains committed to being a responsible global citizen, it has consistently published sustainability reports over the past three years, providing users with a transparent view of its sustainability initiatives. Adhering to the brand mission of "Technology for Humanity and Good for the World", OPPO is committed to long-term beneficial innovation.
Improve product quality for sustainability:
At the heart of OPPO's sustainability strategy is an unwavering commitment to product quality. At OPPO's QE Reliability Lab, products undergo rigorous testing that exceeds industry standards to ensure flawless durability. These tests simulate years of use, replicate typical damage scenarios such as drops in harsh environments with extreme heat, humidity or cold temperatures, and carefully evaluate water resistance, durability and more.
In addition, the company has incorporated sustainability into the design of its products. OPPO's Battery Health Engine has been integrated into dozens of the brand's smartphones since its debut in 2022. This technology ensures that the battery retains at least 80% of its capacity even after four years of use, which significantly exceeds industry standards and a large percentage of its capacity. Reduce e-waste.
Leadership in the industrial environment:
OPPO has taken proactive measures to promote sustainability in the industry by joining initiatives such as the Environmental Assessment System. As one of the leading companies to join this program launched by major European mobile operators, OPPO is evaluated based on five key sustainability indicators: durability, repairability, recyclability and climate efficiency. This commitment to transparency and accountability sets the industry standard and reinforces OPPO's commitment to sustainability.
Green packaging initiatives:
OPPO recognizes the need to reduce plastic use and has made great strides in using environmentally friendly packaging materials. A great example is the Find N2 Flip packaging, which is completely paper-based and biodegradable, fully in line with OPPO's global environmental goals.
As consumers increasingly prefer eco-friendly options, OPPO's commitment to a sustainable future is a clear example. By proactively bridging the gap between technology and environmental responsibility, OPPO not only sets a positive precedent, but also makes a significant contribution to achieving ESG goals.
About OPPO:
OPPO is the world's leading smartphone brand. Since introducing the first "Smiley Face" mobile phone in 2008, OPPO has relentlessly pursued the perfect combination of aesthetic taste and innovative technology. Today, OPPO offers a wide range of smart devices, led by the Find and Reno series. In addition to hardware, Oppo also offers its users the ColorOS operating system and Internet services such as OPPO Cloud and OPPO+. OPPO operates in more than 60 countries and regions and has more than 40,000 employees working to create a better life for customers around the world.
About OPPO MEA:
OPPO started operating in the Middle East and Africa (MEA) region in 2015. OPPO is currently physically present in more than 13 markets across the region, including Egypt, Algeria, Tunisia, Morocco, Bahrain, Saudi Arabia and the United Arab Emirates. , Oman, Kuwait. Qatar, Kenya, Nigeria and South Africa.
Based on feedback from local consumers in each country, OPPO has developed a product localization process that takes into account the multiple perspectives of each market, including product localization, to further meet the basic needs of users; localize marketing to better connect with new local customers; Find talent to better understand local consumers and provide exemplary customer service.
Last year, OPPO began designing its product line specifically for the Middle East. This includes the launch of the OPPO Find flagship OPPO will continue to develop its local product line to offer more premium series to consumers in the region.
As a global technology company with a vision for the future, OPPO strives to be a sustainable company that contributes to a better world and promotes positive change in every possible way by activating local community initiatives, humanitarian and charity campaigns.
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