Vivo Enunciates Its Brand Purpose In Its Latest Campaign
The film, conceived by FCB India, is a montage that revolves around three stories.
Vivo, the trusted global smartphone brand, today launched a new brand film based on the concept of Vivo's brand lens, "Live the Joy." The campaign reaffirms the brand's commitment to its cause.
The two and a half minute video explains how Vivo helps us connect with those we love and how we can express that love through its optimized technology. This allows for the seemingly elusive value we all need in life: "happiness." To attract consumers in India, the film will be promoted on all digital platforms like YouTube, Facebook and Twitter.
Conceived by FCB India and animated by award-winning director Neeraj Gaiwan, the film is a montage focused on three stories. Despite their seemingly successful lives and high-profile careers, the characters discover that happiness ultimately lies in connecting with their families and loved ones. Vivo's role is crucial in bringing the moment of truth to our heroes, helping them choose happiness. The film explores this concept and sheds light on Vivo's history, addressing the sensual nuances of life and underscoring Vivo's commitment to enhancing the joy of living through innovative technology.
At the launch of DVC, Getaj Chanana, Head of Corporate Strategy at Vivo India, said: “As a brand whose action starts with a 'why', 'why' is our goal for Vivo. Our Mission is "To Please Every Indian" Through Superior Technology and Streamlined Experience As the creators of ubiquitous technology, we believe it is our responsibility to help people find that pleasure. With this campaign, we hope to inspire people to spend more time with their families and cherish those precious moments. In the life.
Swati Bhattacharya, Creative Chairman of FCB India, said: “Success has become the measure of happiness these days. As a society, we have come to believe that happiness can be bought with money and earned over a lifetime. But is it really so? Where joy lives “When we are consumed by our own ambitions, we urge to slow down and look closer for joy, because often we do not find it.”
With this film, Vivo wants people to realize that they don't have to go far to find happiness if they can find it with their passion.
