Xiaomi Launches Redmi Note 12 Series
Xiaomi recently launched the Redmi Note 12 series with a dynamic campaign that embodies the vibrant lifestyle and personality of generation Z. With the tagline 'Live Live', users are encouraged to capture vivid memories and create engaging content with Xiaomi's latest mid-range smartphone.
To better capture the vibrant spirit of this young generation, Xiaomi presents a song and music video titled "Live Live", sung by P-pop group BGYO's #TeamRedmiNote ambassadors and featuring dance and lifestyle creators Nianna Guerrero and M4 World Champions Team Echo has
“Live Vivid aptly describes Gen Z, who live and love big and want to capture every inspiring moment with their devices,” said singer-songwriter and producer Jonathan Manalo, creative director of ABS-CBN Music.
"Xiaomi's latest campaign for the Redmi Note 12 series speaks to Gen Z, who live passionately in today's world," said Tommy Adrias, Head of Marketing, Xiaomi Philippines. "We love their creative self-expression, the infectious joy of their content and the passion they live."
In addition, the Redmi Note 12's energetic pop song has been turned into a TikTok challenge called #LiveVividDanceChallenge, where five winners aged 13 and above stand a chance to win one of five Redmi Note 12 5G worth Php 16,500 to win each. Three lucky winners also stand a chance to win 50,000 AirAsia Points redeemable through their AirAsia Member ID. All they have to do is post a dance video on their account using the #LiveVivid branding effect on Tiktok. Posts must be public until the end of the campaign and the video caption must include the hashtags #LiveVivid and #RedmiNote12Series. The giveaway will run from April 19 to July 23, 2023, and winners will be announced on July 7, 2023.
Redmi Note 12 is the perfect smartphone to live life with passion, embark on new journeys and create beautiful memories. With a triple camera system that includes a high-resolution main lens, an ultra-wide lens and a special macro lens, you can capture your life from all angles – from important events to everyday life.
With an attractive design, the Redmi Note 12 has a 6.67-inch AMOLED display that lets you view content in vivid colors for an uninterrupted visual experience. Its 4,096-level brightness setting keeps the screen subtle and subtle, eliminating glare when the ambient light changes. Redmi Note 12 offers smooth and good performance with Qualcomm's powerful Snapdragon 685 6nm.
Whether you're a content creator or an avid content consumer, you'll love not having to charge as often with a super-long battery life of up to 1.35 days.
Now is your chance to create great content with Redmi Note 12. Join the #LiveVividDanceChallenge on Tiktok! The campaign runs from 19 April to 23 July 2023 Five Redmi Note 12 winners will receive the prize from 7 July 2023
For more information, visit Xiaomi's official Facebook page and Xiaomi's official website. Online shopping is available through Lazada, Shopee and Xiaomi's TikTok store (@XiaomiPhilippines).
