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"I really believe that when you work in an organization, you create a professional record. On the one hand, it's about the things that you learn in the company, the different assignments that you get, the knowledge, leadership and skills that you bring to the company. , and on the other hand, it's about what you bring to the company. When the two are really balanced, you know it's time to move on," said HT Media Limited. Group Commercial Director Rajan Bhalla talks about leaving the company after 15 years. of history.

And stories abound of helping design, build and bring brands and media platforms to life, working across all aspects of the business. From The Wall Street Journal, MIT, Apollo Global, Northwestern University, Star TV, News18+ CNBC and Channel News Asia - Singapore or as Radio Nasha, Desimartini.com; htcampus.com and shinelearning.com Conceptualization and implementation of several major brand updates, most recently Hindustan Times and Hindustan across print and digital platforms.

And, of course, there's HT Mint, Bala's baby, and star journalist Raju Narisetty, one of the world's top media designers, Mario Garcia. “When I started, there were just four of us, me, Raju, the marketing manager, the HR manager and no one else, so I started the journey in July 2006. And it's been an incredible journey, Mint has seven months on the record for start and it's my favorite story to tell,” recalls Bhalla.

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In a media landscape saturated with brands like the Economic Times, Financial Express, Hindu Business Line, Business Standard and DNA Money, HT does not have a business news brand. The idea was to give readers a fresh take on business: something new, disruptive, and engaging. . "We defy most orthodoxies. Why do financial documents have to be pink? Why can't they be colorful and simple, with infographics, clever images and easy-to-read fonts? Why do they have to be big format? Why isn't the Berlin format more manageable? Why is the mark "Money"? Why was the addition of "or business" necessary? Bhalla explained with a laugh how the Berlin format had to be printed in India at that time.

Although Mint is similar, with Narisethi and Sukumar R leading the editorial team, Anup Gupta for Design and Bhalla leading the brand journey and business optimization, it has its hands full with all aspects of HT. Pisces. As Group Marketing Director, he developed and/or executed various intellectual property rights such as: HT Leadership Summit, HT Wind, OTT Play Award Series, Hindustan Shikar Samagam, Pratibha Saman and many others have been rebranded and/or rebranded.

"I was part of the core team responsible for the expansion and development of the Hindustan brand in the heart of the country, especially in UP. We do a lot of work on product differentiation and consumer-focused brand initiatives. Previously, we chose a theme that the place was adapted. And the buildup started a big campaign because it was all for the brand. The position of the name was lowered. It was 'Taraki Ka Naya Nazariya' because the heart of Hindi was a matter of aspiration and development," said Bhalla, explaining that a special catchphrase was found. Close collaboration with Hindustan Publishing House Shashi Shekhar.

While helping achieve the company's strong IRS results for several years, Bhalla was once a member of HT's Innovation Committee and worked with international partners including: thought and understanding Create processes and structures that promote a culture of innovation in the company. He also worked with industry associations and was part of MRUC Tech-Com for many years.

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"The last 15 years at HTT have been very rewarding professionally, not boring. I'm proud of all the work we've done as a team. Honestly, it never felt like work, it's been amazing to come every day and create, think and change." , said, "HTT gave me the opportunity to not only brand and launch companies, but also to create lasting relationships...both within the company and within the industry.

"I have worked in a variety of industries for over 30 years: advertising (Contract), durable goods (Whirlpool), consumer goods (PepsiCo) and media (HTT). Now I want to pause and think about the next exciting chapter of my life. What I have learned over the years working with some great companies and people. "I want to do something that encourages me and helps me realize my strengths. Now is the time to sit back, reflect and plan for a meaningful new future," he said while sitting in his office, surrounded by numerous industry awards and recognitions.

The leaves are clearly symmetrical.

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