Yes!poho Onboards 1700 Artists Under The Collaboration With The North Eastern Handicrafts And Handloom Development Corporation
New Delhi, Delhi, India (NewsVoir)
The brand is known for working closely with Indian artist communities and providing tools to develop their art and expand their lives. The brand intends to expand its presence to the furthest corners of India by collaborating with artists from across the subcontinent. On a mission to help small country artists who are still stuck in traditional business practices. As part of the collaboration, the brand will launch new products and collections from partner artists to showcase their work to the world.
“We have always wanted to work with artists across the country to create a one-stop platform accessible to all, where people can find art from the furthest corners of the country. Through this collaboration, we hope to explore the crafts and fabrics of the Northeast and help improve the lives of artists in these regions,” says Raghuram Kuchibhatla, founder of Yes!poho.
Poho works to improve the socio-economic conditions of fellow artists by resurrecting a dying craft culture. The brand must provide a platform for weavers to interact directly with their customers. “We believe that working at the grassroots level helps us understand the challenges artists face. We also help artists by teaching them how to run an online business,” said Meenakshi Dubey, co-founder of Yes!poho.
The technical experience platform provides analysis of customer tastes and preferences, as well as marketing strategies and price management for artists. Through this collaboration, users will be able to access brass and bell metal crafts, ivory crafts, wood crafts, jewelry, toys, carpets and more. they can discover different types of crafts. In an effort to help arts and talent around the world, the brand is looking to expand its presence in Jammu and Kashmir in the coming months.
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