Vivo's Diwali Campaign Is All About Bringing Families Together
In conversation with Afax! Yogendra Sriramula, head of brand strategy for Vivo India, said the company wants to create an immersive world with cutting-edge yet simple technology.
Smartphone brand Vivo has launched a Diwali campaign called #TgetherWithJoy developed by FCB India. The digital campaign celebrates the holiday season and conveys the idea of collaborating during the holiday season.
The ad begins with an elderly man talking to his family via video link. She was sad because she couldn't meet her family on Diwali. The film ends happily - he finally understands the situation and decides to meet his family.
Music director Vinay Jaiswal and singer Javed Ali wrote the lyrics and background music for the advertisement.
Speaking about the advertising epiphany, Yogendra Sriramula, brand strategist for Vivo India, said: "Vivo wants to create a world of fun using cutting-edge yet simple technology. We believe that technology exists for a purpose and that purpose is to help." people to communicate with each other.
Using the vivo camera function, this brand is trying to express the joy of unity. In this campaign, Vivo cameras can express feelings and feelings between different family members and resolve any misunderstandings.
"Since Vivo is the epitome of camera and design, even in this company, the camera has become the call center. Grandpa knows how much his family respects him because of the camera features of the Vivo x80 series (shown in ads)."
The campaign has four aspects: communication with the brand, "photographers" (a community of photographers who work closely with brands), communication with influencers and celebrities, and interaction with users.
Vivo has teamed up with two famous couples - Kunal Khemu, Soha Ali Khan, Richie Deshmukh and Genelia D'Souza - for a social media promotion.
“Looking at the trends of the last few months, we see that the camera, design and 5G are important for today's users. These three aspects will be very active in the coming months,” Seramola said.
To showcase innovation in smartphone technologies such as 5G, imaging and design, vivo recently announced its first Technology Day of 2022. Technology and capabilities of multiple SIM-cards.