OPPO Joins The FIDO Alliance
Replacing traditional password-based authentication methods with basic passwordless technology enables OPO users to access multiple accounts, services and platforms faster, easier and more securely.
DUBAI, United Arab Emirates /PRNewswire/ -- OPPO recently announced that it has joined the FIDO (Fast IDentity Online) Alliance (Open Industry Association), whose mission is to develop authentication standards that reduce the world's over-reliance in favor of passwords. As a member of the alliance, OPPO supports the development and implementation of the latest FIDO standards for passwordless login using basic public-key encryption and FIDO-defined protocols to provide users with fast, easy-to-use signing. and safe. Experience in the service industry.
Today, the average Internet user has dozens of online accounts, making managing a large number of passwords a tedious and time-consuming task for consumers and businesses. At the same time, password authentication methods face significant challenges, ranging from the high administrative cost of changing and resetting user passwords to high security risks, weak passwords, and password reuse across multiple accounts. So there are calls in the tech industry for a login method that can reduce reliance on passwords or even replace them altogether.
Founded in 2012, the FIDO Alliance aims to develop passwordless access and authentication standards for websites, services and applications worldwide to reduce excessive reliance on passwords. The latest alliance certification, FIDO2, provides a secure and functional technical foundation backed by Google, Microsoft, and Qualcomm.
Since joining the FIDO Alliance, OPPO has been actively implementing FIDO standards in its smart devices and aiming to optimize user experience and improve authentication security. In the future, users will be able to use OPPO smartphones as "passwords" to log in to different browsers, apps and platforms to ensure smooth communication. By using multiple smart devices, users can automatically access their FIDO credentials on the central OPPO device without having to re-register each account on other OS platforms or browsers.
As a member of the FIDO Alliance, OPPO will join several FIDO regional and technical working groups in which OPPO will provide technical input to promote the implementation of passwordless login service and technology.
In the digital world, large data flows create major security problems. In line with its "Inspiration Forward" product promise, OPPO will work with industry partners to create new smart experiences for more users with more secure and convenient password-free connection.
dead end -
About OPPO
OPPO has been a leading global technology brand since 2004, committed to offering products that combine art and innovative technology.
OPPO is committed to building an ecosystem of multi-access smart devices for the modern era of connectivity. Smartphones were just a gateway for OPPO, which offered many smart and innovative technologies in hardware, software and systems. In 2019, OPPO announced a three-year R&D investment plan of $7 billion to develop core technologies that enable technology-driven design.
OPPO constantly strives to create the best technology products and technologies for users around the world. Relying on leading, young and stylish brand segments, OPPO aims to bring the beauty of technology to unique users.
For the past 10 years, OPPO has focused on producing smartphones with unrivaled camera capabilities. OPPO launched its first mobile phone, Smile Phone, in 2008, which started the brand's journey of research and development of innovative technologies. Over the years, OPPO has built a tradition of being first by launching the world's first rotating camera smartphone in 2013, the world's thinnest smartphone at the time in 2014, and a 5x zoom periscope. Camera technology and development of the first commercial 5G smartphone in Europe.
Today, OPPO is the fourth largest smartphone brand in the world. OPPO brings the beauty of technology to consumers around the world through ColorOS and online services such as OPPO Cloud and OPPO+.
OPPO's business spans 60 countries and regions, and more than 40,000 employees work to improve the lives of customers around the world.
About OPPO MEA
OPPO started its journey in the Middle East and Africa (MEA) region in 2015 after opening a regional office in Egypt. Following the huge success of the brand's distribution center in Cairo in its first year, OPPO accelerated its expansion plans in the Middle East and Africa region by opening its country offices in the United Arab Emirates in 2019. Currently, OPPO has physical presence in more than 14 markets in the region. Including Egypt, Algeria, Tunisia, Morocco, Bahrain, Saudi Arabia, United Arab Emirates, Oman, Kuwait, Qatar, Kenya, Nigeria, South Africa, and Raised.
To strengthen its presence in the region through its product localization strategy, OPPO continued to invest in the MENA region and opened its own factory in Algeria in 2018, becoming the first Chinese brand to open production in North Africa. Based on the understanding of local consumers in each country, OPPO has developed a product localization process considering the different perspectives for each market, including product localization, to better meet the basic needs of consumers. Marketing localization for better communication with young local buyers; and talent spotting to better understand local consumers and provide excellent customer service.
Over the past year, OPPO has started tailoring its product lineup specifically for the Middle East region. These include the launch of the flagship OPPO Find X series and the launch of the OPPO Reno series. OPPO will continue to expand its product lineup for the domestic market in order to bring more high-quality series to consumers in the region.
As a global technology company, OPPO strives to be a sustainable company that contributes to a better world and creates positive change in every way by supporting local community initiatives as well as humanitarian and philanthropic campaigns.